A Needed Conversation. As someone also in tech at a megacorporation (though to be clear, not the same ones Auerbach has worked for) that openly seeks to employ several of the technologies discussed in this book, and as someone who finished this book right as Elon Musk’s takeover of Twitter was being completed and Facebook announced that it was open to colluding with Twitter regarding content moderation… this was an absolutely fascinating look at my field and where at least one part of it currently is. But it is also written in a very approachable manner, one such that anyone who so much as uses any social media even casually or who interacts with their government virtually at all (if you see what I did there 😉 ) will be able to follow along with reasonably well. Fear not! No Discrete Modeling, Statistics, Calculus, or any other high level collegiate mathematics Computer Science majors are forced to endure will be required here. 🙂
And yet, this is also a book that everyone *needs* to read and understand. Auerbach manages to boil his primary thesis of what meganets are and how they operate into three very simple yet utterly complex words: Volume. Velocity. Virality. And he repeats these words so *very* often that you *will* remember them long after you’ve read this text. (Though I note this writing this review just 24 hrs after finishing my read of it, and knowing I’ll read at least 30 more books before 2022 is done. So check back with me on that after this book actually publishes in about 4.5 months. :D)
Indeed, really the only problem here – potentially corrected before publication – is that at least in the copy I read, the bibliography only accounted for about 15% of the text, which is fairly light for a nonfiction book in my experience, where 20-30% is more normal and 50% is particularly well documented. Thus, the single star deduction.
Still, this truly is a book everyone, from casual readers uninterested in anything computer yet who are forced to use computers in modern life to the uber-techs actually working in and leading the fields in question to the politicians and activists seeking to understand and control these technologies, needs to read. Very much recommended.